Portfolio Details
International Business Strategy Development

Client
University Project (Middlesex)
Date
17 Feb, 2023
Category
International Business Strategy Development
Project Overviews:
Evaluate critically for the global context in which multinational enterprises operate by using relevant business theoretical frameworks and applying these to practical cases of different MNEs.
Research Methodology:
- Evaluation of the interactions between international businesses and their institutional environments, and the impact of these on their activities across different markets
- Comparison and contraction of the processes involved in developing and implementing internationalization strategies
- Evaluation of the drivers of international organizational expansion to demonstrate a practical and critical understanding of the significance of location motivations and modes of entry into international markets
- Analysis of the impact of multinational-subsidiary relationships on strategy development and implementation
Brief Summary of Reports:
- Samsung Electronics Co., Ltd.: The increase in corporate tax rate in Vietnam poses a direct threat to Samsung' operational costs and profitability. The application of theoretical frameworks like PEST, strategic group analysis and SWOT revealed to tackle that challenge. Samsung needs to implement comprehensive approaches: operational diversity, financial optimization and etc. in order to effectively address tax obstacle for strengthening long-term global market position.
- Deloitte Group: In order to advise further business growth, the comprehensive analysis with CAGE framework, Porter's Five Forces model and VRIO have been used for the firm's macro to internal environment. Its investment in technology and partnership with tech corporations is strengthening the market position. The approaches like geographically expansions into emerging markets, ensuring transparency in decision making, and etc. could provide as recommendations to support further global growth.
Achievements:
- 80 out of 100 with the comment of overall fantastic report covering all elements.
- 75 out of 100 with the comment of well-designed report reflected extensive research.