Project Overviews:

Justification of a company that operates in international market using in-depth analysis, critical evaluation of issues, supporting examples and evidences, and relevant theoretical arguments.

Research Methodology:

1. Critical discussion of company's business model
2. Identification of SWOT Analysis to evaluate its strengths, weaknesses, opportunities and threats
3. Critical analysis of advantages and disadvantages of company's strategy in pursuing strategic alliances.
4. Evaluation of recent marketing performance to its target markets
5. Critical analysis of company's marketing mix

Brief Summary of Report:

Dell Technologies Inc. founded by Michael Dell at 1984 and being listed in 1988. It provide a range of IT products and services with 133.000 international employees by holding US$102.3 billion of revenue in FY2023. Mainly, strategic alliances with DXC become a success stimulation growth with less product introduction costs in global market. When approaching target markets to perform well within competitors, its Segmentation, Direct Sales Model and Positioning strategies have been pushed to develop brand name.

Achievements: 71 out of 100